Customer Experience in Foodservice: How Açaí Creates Memorable Moments
In the foodservice industry, more than ever, the real competitive edge lies in the ability to create moments that stay in the customer’s memory and build an emotional connection with the business. This is what we call customer conscious experience in foodservice, an approach that values not only consumption, but also positive impact. What is […]
Foodservice Marketing That Works: Elevate Your Menu with Açaí
In today’s market, cafés and restaurants face a more demanding consumer than ever before. This customer is digital, conscious, seeks well-being, and values brands that deliver authentic experiences. In this context, modern foodservice marketing is not just a strategy; it’s a competitive advantage for standing out in a constantly evolving industry. Who is the modern […]
From Ancestral Knowledge to Market Differentiation: The Power of Açaí
Before it became a global sensation in smoothie bowls and wellness menus, açaí was already a cornerstone of life in the Amazon. For centuries, this small purple berry from the palm Euterpe oleracea has nourished riverside and Indigenous communities, valued not only for its rich nutritional content but also for its cultural and medicinal significance. […]
Cocktails: The Trend Taking Over Bars in the European and North American Summer
The summer season in Europe and North America is getting a bold, colorful upgrade, and it’s coming straight from the Amazon. The global movement towards healthy, functional drinks has also reached bars, beach clubs, and rooftop lounges, bringing with it a fresh star ingredient: açaí. From mocktails packed with antioxidants to signature cocktails that combine […]
5 Common Mistakes When Serving Açaí (and How to Avoid Them with B.You)
Açaí has become a global favorite, taking a spot on menus from cafés and juice bars to restaurants and cocktail lounges. However, as demand grows, so do the challenges in serving it consistently, with quality, and with efficiency. If your business wants to deliver an unforgettable experience, it’s important to avoid these common mistakes and […]
Ready-to-Serve Açaí: How B.You Sorbet Simplifies Food Service Operations
Running a café, kiosk, or food chain means balancing speed, consistency, and customer satisfaction, all while keeping operations lean. Yet, many businesses in the food service sector still face the same daily challenges: products that require blending, mixing, or complex preparation; ingredients that spoil quickly; and recipes that vary depending on who’s behind the counter. […]
Fresh European Summer Fruits That Elevate Your Açaí Offering
European summer is known for emphasizing light, healthy menus made with fresh seasonal ingredients. The setting is perfect to highlight açaí, which, when combined with typical regional summer fruits, attracts consumers looking for flavor, health benefits, and visual appeal in their dishes. Five common European summer fruits ideal as toppings 1. Raspberry Raspberries are rich […]
Clean Label: Why Açaí with Few Ingredients Is the New Global Consumer Demand
In a world where consumers are increasingly seeking transparency, the concept of clean label is gaining momentum across the global food service industry. The term refers to products made with a few natural ingredients that are easily recognized and understood by the average consumer. No indecipherable codes, no synthetic additives, and no names that sound […]
How Summer Becomes the Best Season to Test New Açaí-Based Products
Warmer weather brings not only more customers to cafés, bars, and street shops, but also a unique consumer mindset: one that’s more open to experimenting with new flavors and formats. For brands looking to stand out, the season presents a golden opportunity to test açaí-based innovations that could become year-round hits. A Summer of Opportunity […]
How Small Businesses Can Reduce Costs and Simplify Logistics When Buying Açaí
Running a small café or health-focused business already comes with plenty of challenges, and managing açaí supply shouldn’t be one of them. Yet, many small operations struggle with the high cost of freight, rigid order requirements, and logistical headaches that make offering açaí seem like a burden rather than a business opportunity. Common problems small […]
