Embracing Tomorrow: How Data is Revolutionizing the Food & Beverage Industry

Data is empowering businesses in the food and beverage industry to make more informed decisions about their products, pricing, and placement. This is leading to new and innovative ways to serve customers and create a more sustainable and equitable industry.

In the pursuit of delivering exceptional quality and service, is deeply committed to understanding the evolving dynamics of the Food & Beverage (F&B) industry. With a deep-rooted passion for fostering change, innovation, and inclusivity, we always strive for improvement and evolution – embracing tools, technologies, and trends that empower us to make more conscious decisions.

Recently, the transformative power of data took center stage at the AXS Drive conference in St. Louis. In a panel discussion aptly titled “Driving Revenue Through Premium Food & Beverage Offerings,” leading voices in the industry came together to explore the ways data collection is shaping better F&B decisions.

A Multitude Of Data, A Rainbow Of Possibilities

In a world that is beginning to underscore the ‘we’ over ‘me’, data is a potent tool in tapping into those collective patterns, preferences, and needs. Jamie Obletz, Delaware North President, encapsulated this perfectly when he highlighted the power of data in helping retailers achieve the three Ps – right Product, right Placement and right Price.

The St. Louis Cardinals’ VP, Vicki Bryant, echoed this sentiment, stressing that data is now more accessible and detailed than ever before, moving beyond the end-of-season reviews to day-to-day, game-by-game adjustments. This real-time data flow is a golden opportunity for F&B setups that handle things in-house, enabling them to pivot swiftly and strategically, just like how the 25% of the NHL teams do.

Trust Your Numbers, Challenge Your Instincts

Empowering us to take decisions that are as informed as they are inspired, data stands tall as a beacon guiding us to greater revenue and better relationships. These numerical narratives challenge our instincts, urging us to explore beyond our experiences and preconceived notions.

As Vicki Bryant beautifully articulated, data is a mirror showing us what needs to shift within our current act. It tells us if there’s a need for a price change, a quality improvement, or a variety expansion. It inspires and pushes us to create diverse and dynamic F&B offerings.

The Quantum Leap

What’s on the horizon for the F&B industry is a seamless blend of cutting-edge tech and customer-conscious research. At the crossroads of revenue and value lies dynamic F&B pricing, though it’s still a sensitive and debatable topic. While it may kindle confusion for some, others see it as an avenue to create a balance between demand, value, and loyalty.

An emerging avenue being explored is autonomous, cashier-less kiosks – a rich new source of data that presents unique insights into customer behavior. With these kiosks, brands can understand and shape the customer journey, from observing dwell time within a store to following the sequence of products they pick up.

Embarking On A New Journey

At, we are excited and ready to embrace this sea change. As we venture into new frontiers, we remain committed to our mission of bringing nutritious, delicious, and sustainably sourced superfoods to your table. Harnessing the transformative power of data, we are dedicated to understanding your needs better and innovating accordingly.

So, as we embark on this insightful journey, let’s remember: data isn’t just about numbers; it’s about narratives. It’s about the stories of people who choose us for their wellness – or as we like to call them – our extended family. Because, in the end, it’s not about me, it’s about we.

Remember, there’s no better You, than!

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