Warmer weather brings not only more customers to cafés, bars, and street shops, but also a unique consumer mindset: one that’s more open to experimenting with new flavors and formats. For brands looking to stand out, the season presents a golden opportunity to test açaí-based innovations that could become year-round hits.
A Summer of Opportunity
According to behavioral studies, consumers tend to spend more on leisure and are more willing to try new products during the summer months. This trend is powerful among younger demographics, who seek Instagram-worthy, functional, and tasty experiences.
With more people frequenting cafés, bars, and local shops, especially in tourist areas, the chances of introducing something new and having it noticed are considerably higher.
What Consumers Are Looking For
In summer, the demand for light, natural, and energizing foods spikes. Açaí, a globally recognized superfood, fits this profile perfectly. It’s refreshing, nutrient-rich, and highly versatile, whether served in bowls, smoothies, or even in drinks. Summer also offers the perfect backdrop for limited-edition launches that, if successful, can be integrated into the permanent menu.
Inspiring Açaí-Based Innovations
Here are a few ways brands are tapping into summer trends with açaí:
- Seasonal fruit pairings: Açaí with mango, pineapple, or passion fruit delivers a tropical experience customers crave.
- Creative presentations: From layered parfaits to açaí “to-go” cups, portability and visual appeal boost sales.
- Functional drinks: Smoothies, mocktails, and even cocktails incorporating açaí are gaining ground among adventurous consumers.
Why Test Now?
By piloting new açaí-based products during the summer, businesses can collect real-time feedback, measure demand, and adjust before scaling. Seasonal releases are also proven brand builders, signaling creativity and relevance in a competitive market.
The B.You Advantage
At B.You, we help foodservice businesses capitalize on these seasonal trends with high-quality, scoopable açaí that performs under pressure. Our stable, creamy formula is perfect for hot climates and fast service, allowing you to focus on creativity and customer experience, not on operational challenges. Plus, we offer the support and flexibility you need to test new ideas with confidence.
Use summer as your innovation lab.
B.You provides the product, support, and flexibility to help you create with confidence.
