In the heart of Brazil, woven into the colorful tapestry of its lush landscapes and vibrant culture, a story of passion, purpose, and transformation unfolds. This is the story of B.you, a dream brought to life by two visionary brothers, Maurício and Marcelo Matos. Their journey is not just about creating a brand; it’s about igniting a movement. A movement that makes it feel good to B.you.
Maurício and Marcelo, with over a decade of global experience, shared a deep love for açaí. They wanted to bring the essence of Brazil and its natural goodness to the world, inspiring healthier choices. Dissatisfied with existing options, they founded a company in 2016 to redefine açaí consumption and promote other superfoods, aiming to contribute to a healthier lifestyle and planet.
Thus, B.you was born—not just a brand but a promise to deliver exceptional quality while infusing each product with care, purpose, and respect for the planet. Through a global distribution network, Maurício and Marcelo have aimed to make nature's superfoods accessible to everyone. Today, B.you’s portfolio has expanded beyond açaí to include Pitaya, Avocado, and Acerola. As the brand grows, its commitment to innovation, quality, and empowering local communities remains steadfast.
Our purpose is to empower people to make choices that improve themselves and respect the planet. We aim to transform the superfood market, promoting conscious evolution, inclusivity, and collaboration to create a global impact.
Because at the end of the day, it’s not about me; it’s about we. Embrace the journey, feel the difference, and join us in a celebration of health, happiness, and harmony.
The name
B.you is a monosyllabic word. It brings irreverence. It has rhythm. And a pause. It appeals to ones’ authenticity. It has attitude.
Essentially it is about you and how you view things.
It connotes a sense of self fulfillment rather than something that is imposed. This is how we want you to view yourself. This is how we want you to view the world.
Mission
To develop and globally distribute natural Brazilian superfoods, constantly innovating to achieve great taste, premium quality, and maximum convenience, while supporting socieconomic development and environmental preservation in the Amazonian communities.
To become a world reference in high quality Brazilian natural superfoods.
Dive deeper into our inspiring journey and discover the heart and soul behind B.you in an Exclusive Interview by Delivery Rank. Immerse yourself in the personal experiences of one of our beloved founders as they share their vision, passion, and unwavering commitment to creating a positive change in the world through our delicious and nutritious superfood offerings.
