Why Summer Is a Golden Opportunity for Foodservice
The summer season brings more than sunshine; it brings movement, energy, and millions of tourists seeking memorable experiences. Therefore, customers are looking for more than just a quick bite to eat. They search for something different, refreshing, and exciting. And in that context, açaí it’s an opportunity.
What Tourists Are Looking For
Today’s travelers, especially younger generations, are increasingly health-conscious and experience-driven. According to consumer behavior studies, tourists are more likely to try new foods during their vacation and are especially drawn to options that feel indulgent yet healthy.
Here’s what typically draws summer tourists to specific foodservice options:
- Refreshing, cooling foods suitable for warm weather;
- Visually attractive meals that they can share on social media;
- Health-forward offerings, including superfoods and plant-based items;
- Fast and convenient formats that fit their busy itinerary.
Açaí: The Superfood Tourists Love
Açaí’s creaminess is ideal for the summer heat. It delivers a unique blend of international appeal and natural goodness that makes it stand out on any menu.
- Health appeal: Packed with antioxidants and nutrients
- Global identity: Originates from the Amazon, loved worldwide
- Format flexibility: Bowls, smoothies, “to-go” cups, and even cocktails
- Instagram-worthy: Vibrant, colorful, and beautifully customizable
Boosting Visibility With açaí and Storytelling
Tourists value authenticity, so offering premium açaí with a story behind it is a major advantage. Highlight:
- The açaí’s origin and connection to Brazilian culture;
- Organic and sustainable sourcing;
- Nutritional benefits and energy-boosting qualities.
Whether in your signage, menu descriptions, or social media posts, these storytelling elements elevate the product from “just another bowl” to an experience worth remembering and sharing.
Why Businesses That Offer Açaí Win in the Summer
Foodservice brands that include açaí on their summer menus often:
- Increase tourist foot traffic;
- Enhance their brand image with international appeal;
- Reduce service time with easy-to-prepare, high-demand items;
- Create seasonal buzz that converts to long-term loyalty.
B.You: Your Açaí Partner for the Summer Season
At B.You, we understand how important the tourist season is for your business. Our premium, scoopable açaí maintains its consistency and presentation even in the heat, perfect for quick service and high-impact visual appeal.
We also offer storytelling support, international certifications, and the logistics reliability your summer menu needs.
