The Invisible Cost of Not Investing in Premium Açaí

When sourcing açaí for foodservice or retail, price often seems like the deciding factor. Opting for a lower-cost supplier might feel like an immediate saving, but the real cost of low-quality açaí is rarely visible at first glance. Over time, it shows up in product inconsistency, customer dissatisfaction, and even damage to your brand reputation. […]
How Premium Açaí Boosts ROI in Foodservice Businesses

In foodservice, profitability depends on more than just sales volume. It is directly tied to efficiency, ingredient quality, and the overall customer experience. That’s where ROI (Return on Investment) comes into play. Understanding ROI is critical for establishments that want to stand out in an increasingly competitive market. What ROI Means in Foodservice ROI (Return […]
Customer Experience in Foodservice: How Açaí Creates Memorable Moments

In the foodservice industry, more than ever, the real competitive edge lies in the ability to create moments that stay in the customer’s memory and build an emotional connection with the business. This is what we call customer conscious experience in foodservice, an approach that values not only consumption, but also positive impact. What is […]
Foodservice Marketing That Works: Elevate Your Menu with Açaí

In today’s market, cafés and restaurants face a more demanding consumer than ever before. This customer is digital, conscious, seeks well-being, and values brands that deliver authentic experiences. In this context, modern foodservice marketing is not just a strategy; it’s a competitive advantage for standing out in a constantly evolving industry. Who is the modern […]
From Ancestral Knowledge to Market Differentiation: The Power of Açaí

Before it became a global sensation in smoothie bowls and wellness menus, açaí was already a cornerstone of life in the Amazon. For centuries, this small purple berry from the palm Euterpe oleracea has nourished riverside and Indigenous communities, valued not only for its rich nutritional content but also for its cultural and medicinal significance. […]
When Did Açaí Become a Superfood? A Global Market Perspective

For centuries, açaí was a staple food in the Amazon region, consumed daily by local communities for its energy and nutritional value. But it wasn’t until the early 2000s that açaí crossed borders and gained international recognition as a superfood, reshaping how the world thinks about healthy eating. From the Amazon to the World Traditionally […]
Cocktails: The Trend Taking Over Bars in the European and North American Summer

The summer season in Europe and North America is getting a bold, colorful upgrade, and it’s coming straight from the Amazon. The global movement towards healthy, functional drinks has also reached bars, beach clubs, and rooftop lounges, bringing with it a fresh star ingredient: açaí. From mocktails packed with antioxidants to signature cocktails that combine […]
5 Common Mistakes When Serving Açaí (and How to Avoid Them with B.You)

Açaí has become a global favorite, taking a spot on menus from cafés and juice bars to restaurants and cocktail lounges. However, as demand grows, so do the challenges in serving it consistently, with quality, and with efficiency. If your business wants to deliver an unforgettable experience, it’s important to avoid these common mistakes and […]
Ready-to-Serve Açaí: How B.You Sorbet Simplifies Food Service Operations

Running a café, kiosk, or food chain means balancing speed, consistency, and customer satisfaction, all while keeping operations lean. Yet, many businesses in the food service sector still face the same daily challenges: products that require blending, mixing, or complex preparation; ingredients that spoil quickly; and recipes that vary depending on who’s behind the counter. […]
Why Selling a B Corp Product Matters: The Positive Impact Behind B.You Açaí

In today’s competitive food and beverage market, businesses are looking beyond taste and quality. They want products that align with values like sustainability, ethics, and social responsibility. That’s where B Corp certification comes in. And for distributors, cafés, and retailers, choosing B.You Açaí means offering your customers a story of impact and purpose. What Is […]