Proof + capability
Why buyers trust B.you
before we become the
biggest name in the
room.
Credibility built from capability, specificity, and operational logic, not famous client logos.
Format overview
Available now. US-stocked.
Certified and traceable
Organic, Vegan, Kosher, B-Corp. Forest-to-freezer sourcing you can document.
Brazil-owned supply advantage
Closer to origin than most US-facing resellers. A structural advantage, not a positioning claim.
Built for multi-unit foodservice
Not a retail brand wandering into B2B. Every product decision is operator-first.
Private-label readiness
A real, defined path for partners with category strategy, not a vague future capability.
Category specialization in açaí
One category, done deeply. Not a broad superfoods distributor with açaí in the catalog.
Commercial qualification process
A defined process from inquiry to rollout. We've done this 500+ times.
Multi-market operating experience
Exports to 20+ countries. A decade of international operations. PFG redistribution across 61 US distribution centers, national reach from day one.
Partner voices
What partners say, before we were famous.
"Switching under one location first, watching the numbers before committing, that's what made this an easy yes. No pressure, just proof."
Marcus Whitfield
Multi-unit operator · USA
"We'd been dependent on a supplier brand for years. Moving to private label gave us back control of our margins and our identity on the menu."
Elena Marques
Regional chain owner · USA
"Their team understood foodservice, not just product. The rollout process was structured, the numbers were tracked, and it just worked."
Daniel Osei
Distributor partner · USA
FAQ
Answering the silent objections.
Do you only work with large chains?
No. We are best suited for serious operators, distributors, and partners who want a scalable platform and a commercial relationship, regardless of current size.
Are you a retail brand or a foodservice supplier?
In the US, our focus is operator-grade açaí for multi-unit foodservice. Not a consumer brand wandering into B2B.
Do you offer private label?
Yes, for qualified opportunities where there is strategic fit and scale potential. Selectivity is intentional.
Can you support growth beyond an initial order?
That is the point of the model. We maintain held safety stock and distribute via PFG’s 61 DCs for commercial continuity.
How does switching work?
Through the Proof-First Upgrade: a blind taste test with your customers, a one-location pilot, and a Switch-Back Guarantee. You only pay for what your customers actually buy. No risk to your reputation.
Have a question not covered here?
Our assistant can answer product, service, and portfolio questions around the clock. The team follows up when a commercial conversation is ready to happen.