Where most açaí programs break
- Product performs inconsistently in service
- Texture is hard to manage during rush periods
- Supply reliability becomes a growth bottleneck
- Vendors cannot support customization or scale
- Retail-branded products create operational compromise
Brazil-rooted · 10+ years in business · Exporting to 20+ countries · PFG redistribution · 61 DCs coast to coast
How B.you is built differently
Operational product design
50% açaí, low overrun. More servings per tub and consistent scoop performance. Operator economics, not just taste.
Growth partnership model
We work like a long-term growth partner, realistic conversations around rollout, customization, and future scale.
Origin-connected supply
Brazil-rooted, closer to the category, manufacturing relationships, and supply reality than US-facing resellers.
The Proof-First Upgrade
Switching is the scariest part. We make it the safest. Let your own customers prove it, with zero risk to your reputation.
Taste test
Your customers try it, blind, in your store. No commitment, no advance notice to your team.
One-location pilot
We swap quietly under your existing menu item. Nothing your guests love disappears overnight.
Watch the numbers
Sell-through and customer response over 30–60 days, tracked against your current baseline.
Switch-Back Guarantee
If it doesn't hold, you revert. No penalty. You pay only for what your customers actually bought.
Most suppliers ask you to gamble.
We ask you to run a controlled test.
Zero risk to your reputation. Zero penalty if you switch back.
Supply you can
build a rollout on
- Redistribution through PFG's 61 DCs, national reach without minimum-freight friction
- Zero-stockout commitment, backed by held safety stock
- Direct origin and Brazil-owned supply
Built to reduce friction as you grow
- Redistribution through PFG: 61 DCs, coast to coast
- Zero-stockout commitment, backed by held safety stock
- Direct origin and manufacturing coordination
- Commercial partnership mindset, not one-off transactional supply